Brief summary
The name game
Each year, business executives around the world struggle to find original and catchy names for their companies. A name is the first point of contact that a company has with the world. Names are so important that some companies hire special naming firms that develop a list of names, test them at focus groups, screen them to be sure they are available, and then trademark the final selections. Some companies choose straightforward names. Some companies are mainly identified by initials. Others choose names that are inspired by other company names. Some firms have chosen names that have nothing to do with their business. Some corporations have turned to other language for names. Choosing good names becomes more difficult when a firm markerts internationally. today, through the internet, even small businesses often do business in several countries.
vocabulary from the book
-Catchy: Easy to remember.
-Bankrupt: Went out of business.
-Consciously: Intentionally.
-Fusing: Joining.
-Unambiguous: Clear.
-Brisk: Rapid.
-Dainty: Frangile, Gentle.
-Aloof: Distant and Unfriendly.
Personal opinion
This chapter is very interesting because it teaches us how companies chooses their names and what they have to do to find a name that does not have another site. It also teaches us to know how to find our own names of our future companies, what mistakes we should not make and how to find names that are easy to understand.
The name game
Each year, business executives around the world struggle to find original and catchy names for their companies. A name is the first point of contact that a company has with the world. Names are so important that some companies hire special naming firms that develop a list of names, test them at focus groups, screen them to be sure they are available, and then trademark the final selections. Some companies choose straightforward names. Some companies are mainly identified by initials. Others choose names that are inspired by other company names. Some firms have chosen names that have nothing to do with their business. Some corporations have turned to other language for names. Choosing good names becomes more difficult when a firm markerts internationally. today, through the internet, even small businesses often do business in several countries.
vocabulary from the book
-Catchy: Easy to remember.
-Bankrupt: Went out of business.
-Consciously: Intentionally.
-Fusing: Joining.
-Unambiguous: Clear.
-Brisk: Rapid.
-Dainty: Frangile, Gentle.
-Aloof: Distant and Unfriendly.
Personal opinion
This chapter is very interesting because it teaches us how companies chooses their names and what they have to do to find a name that does not have another site. It also teaches us to know how to find our own names of our future companies, what mistakes we should not make and how to find names that are easy to understand.
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